“We always dive into the briefing by comparing the product with existing items, examining the manufacturing processes, and investigating competitors before describing what the client really wants.”
– Kees Uittenhout (Designstudio Kees Uittenhout BMO)
To communicate the look and feel of a design, it is important for the designer to grasp an understanding of what the client wants and to recognize their audience. This is essential as the market can often dictate the level of design. Most clients usually have a fairly clear picture of the type of people who make up their market. However, it is always up to the designer to ask for relevant information, so the design can be modified accordingly.
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